NIL Collectives are legal entities formed by fans, supporters and contributor of college sports. NIL Collectives may take a variety of legal forms ranging from tax-exempt, nonprofit corporations, limited liability companies, or for-profit corporations.

NIL collectives function in a number of ways while trying to maximize the earning value of student athletes. They help arrange partnerships between companies and student athletes and also pool funds from boosters and fans to be re-dispersed to athletes.

The collectives are separate and independent from the colleges they are formed to support, so the legal structure and operation of each collective is at the discretion of the collective’s founders. NIL Collectives have a shared mission of helping student athletes navigate potential NIL deals, but each collective will have a different method of accomplishing this. Some may connect companies with athletes; some may enter into NIL deals directly with athletes.

Since July 1, 2021,  the NCAA Student-Athlete Endorsement Rights Act, allows student-athletes to enter commercial contracts to obtain compensation in exchange for various activities involving the use of their name, image, likeness or voice. Student-athletes may enter contracts to appear for autograph signings, to advertise products, conduct workshops with local school or youth organizations, post personalized video greetings, and for other such activities.

Stadium & Main must cover variable fees related to IT, legal, marketing materials, financial wellness and bookkeeping. The collective advisory board will review finances on an on-going basis to ensure funds are spent in ways that most benefit the athletes.

Stadium & Main offers student-athletes opportunities to engage in NIL activations, including: video shout outs, LIVE video chats, virtual coaching sessions, autograph signings, social media endorsements, camps and clinics, charity events, special appearances, and NFTs.

Our student athletes are not exclusive to any one collective or platform.

The dollars raised by Stadium & Main are pooled to create carefully vetted NIL contracts with the student athletes.  For example, Stadium & Main enters approved NIL contracts with the students to monetize their NIL rights.  Once an opportunity arises, we pay the student athlete through our platform directly.

No, the collective is not affiliated with the university in any way. It is a third party created to work with the University of Michigan student-athletes. The university is prohibited by state law from arranging third-party compensation for student-athletes as it relates to NIL contracts.

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Yes, identify which sport or athlete you want to donate. Our platform offers full transparency of where the funds are dispersed.

You would need to speak to your accountant as this is not a once size fits all scenario.   For example, some members use this as a marketing expense.