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Our Story

Founded in 2022, Stadium & Main is a trusted group of dedicated alumni aiming to raise Name, Image, and Likeness (NIL) funds and match opportunities for University of Michigan athletes. In addition to providing a platform with comprehensive resources, Stadium & Main also fosters and develops local and national NIL opportunities for the University of Michigan student-athletes in cooperation with sponsors.

The unprecedented NIL legislation has given our student-athletes the ability to market themselves and use their voices like never before. Stadium & Main is committed to adapting to the rapidly changing landscape of intercollegiate athletics while serving University of Michigan student-athletes and acting with integrity in their best interest to continuously identify innovative opportunities.

Stadium & Main is a third-party entity not affiliated with the University of Michigan following and compliant with the State of Michigan and University of Michigan NIL guidelines.